Stumbled the concept

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures...


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When you are alone

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget...


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Make it clean and simple

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I...


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Inspired by clouds

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin so eloquently captures...


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Criação de Nomes

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could witness the sunrise. I...


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Design de Marcas

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing...


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